Monthly Archives: October 2015
Jeb Bush’s Campaign staff shared with US News a 112 page internal campaign blueprint that exposed the the nitty gritty details of an establishment $130 million primary campaign. After studying the Jeb! Q3 Campaign Briefing, it is hard not to hear the candidate speak and not think of the strategerie (sic) behind it.
Jeb’s campaign is banking on surviving the February GOP contests. Afterwards it would leverage its fundraising prowess (both hard money and Super PACs) via advertising, endorsements, strategic Hispanic outreach for success in many contests.
It was telling that the Jeb! campaign advisers used a literary conceit to explore their long term primary strategy. After the early primaries, the Jeb! campaign used the codename Phileas Fogg, from Jules Verne’s Around the World in 80 Days, to liken the frenetic March strategy to compete for 1,428 delegates in 22 state contests.
This cynical political junkie is wondering if the Phineas Fogg blueprint would be better substituted by the Adventures of Baron Munchusen. It may be less of a frenetic but methodical slog as envisioned by the internal analysis and more of like on of the Munchausen movie tagline “Remarkable. Unbelievable. Impossible. And true.”